How does the brain go beyond processing information to become subjectively aware of information? The answer is: It doesn’t. The brain has arrived at a conclusion that is not correct. When we introspect and seem to find that ghostly thing — awareness, consciousness, the way green looks or pain feels — our cognitive machinery is accessing internal models and those models are providing information that is wrong. The machinery is computing an elaborate story about a magical-seeming property. And there is no way for the brain to determine through introspection that the story is wrong, because introspection always accesses the same incorrect information.